About National Baby Co.

Who is National Baby Co.?

National Baby Co. is your ultimate companion throughout pregnancy and early parenthood. We are a high-touch matching service that specializes in connecting new parents with top-notch doulas, newborn care specialists, sleep consultants and other birth & postpartum professionals across the United States. At the core of what we do is a heart-centered approach to finding you the absolute best birth and postpartum support tailored specifically to your family's needs.

Who can benefit from our services?

  • Expecting parents looking for a wonderful Birth Doula to be by their side in pregnancy, birth & immediate postpartum

  • New parents in need of lactation support

  • Growing families that are seeking professional, one-on-one care from a Postpartum Doula or Newborn Care Specialist - someone who can provide daytime, overnight or 24/7 live-in care until you hire a nanny or find a daycare.

  • A single parent that needs comfort, guidance, and an extra set of hands during the 4th trimester

  • Parents with the desire to establish healthy sleep habits and a gentle routine from day one, likely reducing the need for sleep training later in infancy.

  • Pregnant people seeking childbirth and parenting education, classes or consultations, including setting up your baby registry, baby care basics, and baby gear tutorials

  • Parents looking for newborn care while traveling

  • Doulas, Newborn Care Specialists, Sleep Consultants, Childbirth Educators, Placenta Specialists, and Lactation Professionals seeking to connect with like-minded community and receive vetted referrals to their business. If this is you, find out more information about joining our team here!

  • Birth workers seeking mentorship and business resources.

  • Midwives, OBs, Pediatricians, and other medical/holistic care professionals that are looking to refer to qualified, professional and vetted Doulas or Specialists

nationalbabyco.jpg

Meet Lauren Foster & Chelsea Croce

The Owners of National Baby Co.

After working as independent doulas for years, Chelsea & Lauren joined forces in 2015 and have never looked back! The driving force behind their partnership is to bridge the gap and connect families seeking birth & postpartum support, to qualified, local providers.

Since becoming business partners, Lauren and Chelsea have been and continue to be industry leaders in the birth & baby world and strive to set the highest standards amongst birth & postpartum professionals in the United States.

National Baby Co. brings a high-touch, high quality element to selecting your birth & postpartum team.

We differ from typical doula agencies in two main ways:

As a membership based matching service, we provide expecting parents a curated list of hand-selected, pre-screened, formally trained birth & postpartum professionals. Our members are the real deal! They live, eat, and breathe this work and are dedicated to supporting you and your own personal birth and postpartum experience.

Additionally, we offer birth & postpartum professionals a visible platform to highlight their services and meet new clients. We provide personalized client matches directly to each member, eliminating the hustle that often comes with being a solo entrepreneur. As a bonus, we share our decades of doula wisdom with elite business coaching, heart-centered mentoring, and easy-to-access resources for sustainable career growth.

The cornerstone of National Baby Co. is the belief that all families deserve individualized support, access to evidence-based information, and well-rounded, unbiased care; as well as the belief that new & experienced birth professionals, alike, deserve encouragement & business-related support to ensure long term success in their careers.

Since the inception of National Baby Co., we have prided ourselves on a heart-centered, high-quality approach to care. We love getting to know our families, as well as the doulas that join their team. It is this personalized care and our unique matching process that ensures you receive the support you need throughout your own incredible journey to parenthood.

Whether you’re looking for a Birth Doula, a Newborn Care Specialist, or Sleep Consulting, we are eager to connect with you and get to know you so they can match you with incredible support.

Doulas of Long Beach.jpg

We’re here to transform birth and postpartum support for families in the United States. 

Receive qualified, professional doula and perinatal wellness matches delivered right to your inbox, for free!

Only the best for your family!

Our Mission

National Baby Co.’s mission is to ensure that all families feel empowered, respected, and informed as they walk into this new season of life: parenthood.

We believe that you shouldn’t just be expected to survive this journey, but that given the tools and the nurturing care you deserve, that you will THRIVE as parents.

Our Locations

Orange County, CA
Inland Empire, CA
San Diego, CA

Long Beach, CA
South Bay, CA
Greater Los Angeles, CA

Metro Detroit, MI
Ann Arbor, MI
Lansing, MI

Metro Portland, OR
Vancouver, WA
Bend, OR


Our team of birth and postpartum doulas extends across several regions, including the California Bay Area, Denver, Austin, East Tennessee, Daytona, Orlando, Chicago, and Lexington. Additionally, we have Newborn Care Specialists who are available for national & international travel.

If you are located outside of these areas, don't worry! Get in touch with us, and we will proactively connect with our trusted colleagues in your region to assist you in finding the support you require. Your location should never limit your access to the care and assistance you deserve.