Join the
NatBaby Team!
Connect to clients you love
National Baby Co. is the premier nation-wide matching service dedicated to supporting doulas and perinatal professionals. At our core, we take a heart-centered, high-touch approach to finding you clients so you can eliminate the hustle and just focus on shining in your career.
With over two decades of experience in the industry, we understand the importance of finding the right clients to grow your practice. That's why we're here - to make the connection and hiring process seamless.
Our commitment to your success goes beyond just connecting you with clients. We offer comprehensive resources and tools to help you thrive in your career, whether you're a seasoned professional or just starting out. From educational materials to networking opportunities, we're here to equip you with the knowledge and support you need to excel.
Join National Baby Co. today and let us help you take your career to new heights.
Current Service Areas:
Orange County, CA
Long Beach, CA
Los Angeles, CA
San Diego, CA
Inland Empire, CA
Denver, CO
Knoxville, TN
Orlando, FL
Daytona, FL
Portland, OR
Oakland County, MI
Wayne County, MI
Livingston County, MI
Genesse County, MI
Macomb County, MI
What we believe:
We believe birth & postpartum support is critical to improving maternity and neonatal outcomes.
We believe that doula work is personal and gritty and that having a true connection with a client makes it all the more fulfilling.
We believe in community over competition.
We believe that you don’t need to hustle hard to find amazing clients.
We believe in giving you the freedom to establish your own rates that allow you to thrive in your career.
We believe you should have full control over setting your own schedule and travel radius.
We believe in empowering you to create a work-life balance.
We believe that you don’t have to go this alone. This work can be isolating at times. Having a community of fellow doulas and birthworkers to connect with is vital to career sustainability.
We believe in providing non-judgmental, respectful, and evidence-based care to all clients.
We believe all birthworkers need support and mentorship - it doesn’t matter if you’ve been doing this work for weeks or decades.
We believe in you and your ability to make an impact on the clients you serve.
By joining National Baby Co. - you have the opportunity to get to work together alongside the absolute best of the best. Our team of birthworkers are simply incredible and you’ll get to be a part of that community. As a member of our team you’ll receive personalized client leads directly to your inbox. You’ll have the freedom to set your own prices, packages, and schedule. You’ll benefit from heart-centered mentorship and business support from owners, Lauren and Chelsea - who are committed to nurturing your success and supporting you every step of the way.
What sets us apart from other doula agencies, doula directories, and doula registries?
We are hands-on throughout the matching process.
We don’t simply list your member profile on our website and leave the rest to fate. From the initial client inquiry to finalizing the contract, you have our support.
We hand-select matches specifically for you.
No algorithms, no AI—just good ol' fashioned human connection.
We l.o.v.e. getting to know our team and take a high-touch approach with all of our members. We want to learn about you, what lights you up, what makes you tick, all so we can find you the most ideal clients possible.
We don’t micro-manage.
At National Baby Co., you are your own boss. You decide how often you work, how much you charge, and who you work with. We have guidelines and standards of care we ask our members to follow, but ultimately you dictate how you run your business.
We hustle hard so you don’t have to.
Our high-quality, expert marketing and matching efforts ensure you receive quality leads that meet your personal preferences and are in alignment with your rates, service radius, style of care, and availability.
We are all about curation.
From curating your profile so we can highlight your strengths and skills, to facilitating a doula partnership so clients can receive all the support they need (even if you, yourself don’t offer everything they need). We like to personalize things because you’re unique and we love that about you.
Say goodbye to the struggle of navigating your doula career solo. With us, you'll gain access to a wealth of resources, a supportive community, and a steady stream of clients. Our top-notch, heart-centered, mentorship will guide you every step of the way, allowing you to excel in your career.
Member Eligibility
Possess relevant training/certification from a relevant & recognized professional organization and maintain good standing.
Flexible schedule, reliable transportation, working cell phone and childcare access (if applicable).
Exhibit excellent and prompt communication skills
Have viable professional contracts for each service you provide.
Have a steam lined invoicing system & billing policy.
Maintain current certification in Child & Infant CPR and Pediatric First Aid from either Red Cross or AHA.
Hold liability insurance.
Have a business license, DBA or LLC for your business as designated by legal requirements to run a business in your state.
Provide personal and professional references.
Consent to a thorough background check.
Participate in a face-to-face interview with the owners of National Baby Co.
Stay up-to-date with applicable membership fees & platform referral fees.
Application Process
Begin by submitting your application.
Inform your references that we will be reaching out to them for feedback.
Face-to-Face interview with Lauren or Chelsea.
Sign membership agreement & complete new member paperwork.
Pay dues to activate your membership.
Provide proof of contracts, certifications, & liability insurance.
Consent to a background check.
Join one of our New Member Orientation meetings to finalize your details and connect with other new members.
Start receiving client matches directly to your inbox!
Retain 80% of the profit from every client you contract through a National Baby Co. match.
Membership Options For Everyone
Elevate your career with a membership with National Baby Co. - gaining access to nationwide client matches and a supportive community of colleagues.
Custom Client Leads for Your Service Area
Member Profile on Website
Access to Member-Only Resources, Emails, & Message Board
New Member Welcome Gift
1 Mentoring Call (30 min)
Bi-Annual Goal Setting Meetings
Continuing Education Opportunities
Peer Review Opportunities
Direct access to owners, Lauren & Chelsea for mentorship & business guidance
End-of-the-year wrap up gathering to celebrate your achievements
Option to purchase a-la-carte continuing education opportunities or workshops at a discounted price.
Discount on additional Mentoring Sessions
15% off digital documents in our Doula Shop
and more!
$185 annually or
$20 monthly
Complete the application and
we’ll be in touch with next steps!
Who can join National Baby Co.?
Birth Doulas
Postpartum Doulas
Newborn Care Specialists
Ayurvedic Doulas
Placenta Specialists
Belly Binding Specialists
Virtual Doulas
Lactation Consultants
Sleep Consultants
Childbirth Educators
Prenatal & Postpartum Massage Therapists
Prenatal Yoga Instructors
Perinatal Mental Health Therapists
Pelvic Floor Therapists
Other Related Birth & Postpartum/Parenting Professions
Currently our highest concentration of inquiries are in Metro Detroit, Denver, Knoxville, and Southern California (Orange County, Long Beach, Los Angeles, Inland Empire, & San Diego).
We are accepting applications nationwide.
“Growth is never by mere chance; it is the result of forces working together.”
--James Cash Penney
Our Partners:
In addition to these locations, we have members serving Los Angeles, San Diego, the Inland Empire, the Bay Area, Denver, Austin, Orlando, Daytona, Chicago, Lexington, NYC, Knoxville, Nashville, Atlanta, plus members who travel or provide virtual services.
Accepting applications nationwide.